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Writer's pictureEd DiMarco MS, MA

Florida Rental Market in 2024: FL Rental Trends

Updated: Sep 23

Florida Rental Market in 2024 FL Rental Trends

As of July 2024, the Florida rental market is experiencing notable shifts that provide challenges and opportunities for landlords and tenants.


Rental Prices and Growth Trends in Florida

According to Zillow, the median rent price in Florida for July 2024 is $2,500, $100 less than the previous year. This decrease indicates a moderation in the previously rapid rent growth. This trend is attributed to an increase in the supply of rental units, including multifamily apartments and single-family homes converted to rentals. With more options, renters can better negotiate favorable lease terms and prices.


Supply and Demand Dynamics

2024 is expected to be a robust year for new apartment construction, with the most new apartments coming online since the 1980s. This surge in supply is helping to balance the market, reducing the pressure on rent prices that was prevalent in previous years. However, the increase in supply is not expected to continue indefinitely, as higher interest rates have begun to slow down new building permits and construction starts.


Regional Variations Across FL

Different regions within Florida are experiencing varying trends. For instance, Orlando has seen a notable increase in new multifamily units and vacation rental conversions hitting the market. This influx is causing a significant drop in rent growth, making it more challenging for landlords to secure quality tenants. Similarly, Tampa has experienced a decrease in rent prices, reflecting the broader trend of increased supply and moderated demand.


Economic and Financial Health of Renters

Despite the additional supply and slower rent growth, many Florida renters still face financial difficulties. High living costs and inflation have made it challenging for renters to keep up with their bills. The state also ranks high in credit card delinquency rates, further complicating renters' ability to qualify for rental properties. This financial strain increases eviction rates in major cities like Tampa and Orlando.


Property Management Strategies in Florida

Given the current market conditions, effective property management is crucial for landlords to maintain tenant retention and ensure steady rental income. Strategies like conservative renewal rate increases, prompt maintenance, and professional management services can significantly enhance tenant satisfaction and retention. In regions like Orlando, hiring a property manager can help navigate the complexities of the rental market, from addressing maintenance issues to ensuring competitive pricing.


An increased supply of rental units and moderate rent growth characterize the Florida rental market in 2024. While this provides renters with more options and potentially lower costs, the financial health of renters remains a concern. Landlords and property managers must adopt effective strategies to retain tenants and maintain rental income in this evolving market.


FAQ for the Florida Rental Market in 2024

1. What is the current median rent price in Florida?

The current median rent price in Florida for July 2024 is $2,500, representing a $100 decrease from the previous year. This decline indicates a moderation in the previously rapid rent growth.


2. Why have rental prices in Florida decreased recently?

Rental prices in Florida have decreased due to an increase in the supply of rental units, including new multifamily apartments and single-family homes converted to rentals. This added supply has provided renters with more options, thereby reducing the pressure on rent prices.


3. What regions in Florida are seeing the most new rental units?

Regions like Orlando and Tampa are experiencing a significant increase in new rental units. These areas have seen a large influx of multifamily units and vacation rental conversions, contributing to a more balanced market.


4. How has the increase in rental supply affected the market?

The increase in rental supply has moderated rent growth, providing renters with more options and better opportunities to negotiate lease terms. This has led to a stabilization in rent prices and a reduction in the rapid price increases seen in previous years.


5. What is the expected trend for new apartment construction in Florida?

2024 is expected to be a strong year for new apartment construction in Florida, with the latest apartments coming online since the 1980s. However, the trend may not continue indefinitely due to higher interest rates affecting new building permits and construction starts.


6. How are higher interest rates impacting the rental market?

Higher interest rates are slowing down new building permits and construction starts, which could reduce the supply of new rental units. This slowdown might balance the market further, but it won't be reflected in apartment completions until 2025.


7. What financial challenges are Florida renters facing?

Many Florida renters struggle with high living costs and inflation, making it challenging to keep up with bills. The state also has high credit card delinquency rates, complicating renters' ability to qualify for rental properties and contributing to increased eviction rates.


8. What are some effective property management strategies for landlords?

Effective property management strategies include conservative renewal rate increases, prompt maintenance, and professional management services. These strategies help maintain tenant satisfaction and retention, ensuring steady rental income.


9. How has the increased supply of rental units affected tenant retention?

With more rental units available, tenants have more options, making it challenging for landlords to retain quality tenants. Regular maintenance, effective communication, and reasonable lease renewal pricing can help improve tenant retention.


10. What is the impact of economic conditions on the rental market?

Economic conditions such as inflation and high living costs make it difficult for renters to afford their bills. This financial strain leads to higher eviction rates and makes it harder for tenants to maintain rental agreements.


11. Is now a good time to rent a property in Florida?

Yes, with the increase in supply and the moderation in rent growth, now is a good time for renters to find favorable deals. More options are available, and renters can negotiate lease terms and prices better.


12. What are the benefits of hiring a property manager in the current market?

Hiring a property manager can help landlords navigate the complexities of the rental market, from addressing maintenance issues to ensuring competitive pricing. Property managers can also implement strategies to retain tenants and reduce vacancies, which is crucial in a market with increasing supply.


13. How has the rental market in Florida changed from 2020 to 2024?

Between 2020 and 2022, the demand for housing exceeded supply, causing rent prices to rise significantly. However, as more rental units have come online in 2024, the supply has begun to exceed demand, leading to a significant drop in rent growth.


14. What role does population growth play in the Florida rental market?

Population growth, especially in major metro areas, drives demand for rental properties. This steady influx of new residents supports the rental market by maintaining a consistent demand for housing.


15. What should landlords focus on to succeed in the rental market?

Landlords should focus on effective property management, competitive pricing, and tenant satisfaction. This includes addressing maintenance issues promptly, implementing conservative renewal rate increases, and maintaining open communication with tenants.


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