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Price It Right or Wait for Spring? The Seller’s Dilemma Heading into Winter 2025
Facing the seller's dilemma of winter 2025? As 2025 heads into winter, sellers face a key decision: list now or wait for spring 2026? With October mortgage rates hovering near 6.6% and inventory at 3.3 months, the market remains tight yet active. This guide breaks down the latest housing trends, pros and cons of selling in Q4, and expert insights from Ed DiMarco to help you make the right move.
Ed DiMarco
4 hours ago5 min read


Is a SWFL Vacation Rental Still a Profitable Investment in 2025? Expert Data, Market Trends & Investor Tips
Southwest Florida draws millions of visitors every year, but rising mortgage rates, stricter rules, and higher insurance costs have changed the vacation-rental game. This guide analyzes 2025 occupancy and ADR data, explains current financing conditions, and highlights the best markets—from Marco Island condos to Naples single-family homes—for positive cash flow. Perfect for buyers, investors, or anyone exploring the short-term rental market in Florida.
Ed DiMarco
Oct 68 min read


Resale vs. New Build Homes in Naples 2025: The Buyer’s Guide
In Naples 2025, buyers face a key decision: resale or new build? Resale homes offer prime locations and established charm, while new construction brings lower insurance, modern features, warranties, and builder incentives. With inventory up 80% year-over-year and mortgage rates averaging 6.58%, buyers have more negotiating power than in recent years. Discover the true costs of ownership to decide which option offers the best long-term value.
Ed DiMarco
Sep 137 min read


2025 Naples Buyer's Checklist: 7 Proven Signs of a Motivated Seller
In August 2025, Naples’ real estate market is leaning in favor of buyers, with inventory up 45% year over year and 35% of listings seeing price cuts. This checklist reveals 7 signs of a motivated seller — from long days on market and multiple price reductions to vacant homes, seller incentives, and oversupplied neighborhoods. Learn how to identify these signals, focus on the right properties, and negotiate confidently to secure the best deal.
Ed DiMarco
Aug 237 min read


“Cash Reigns Supreme in Naples: Why Retirees and Investors Keep the Market Thriving in 2025”
Naples, Florida, has long enjoyed a reputation as a luxury real estate haven, and in 2025, that status remains strong. Amid nationwide shifts in home financing trends and mortgage market slowdowns, Naples has emerged as a top metro for all-cash purchases. According to the latest data from Florida Realtors and the National Association of Realtors (NAR), over 75% of home sales in Naples during the first half of 2025 were completed in cash, nearly triple the national average of
Ed DiMarco
Aug 15 min read


Naples Flood Zones & Building Codes: Climate-Resilient Property Buying
Naples, Florida—often celebrated for its sunlit beaches, refined real estate, and Gulf Coast charm—faces a sobering new reality: climate resilience is essential. With hurricanes, rising sea levels, and increasing extreme precipitation, understanding flood zones, modern building codes, and evolving insurance structures has become critical. Today’s buyers—whether retirees, families, or investors—must integrate these factors into their decisions to safeguard their investments.
Ed DiMarco
Jul 214 min read
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