Sell Your Naples Home for a 1% Listing Fee — Full Service, No Upfront Fees
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Full-Service Marketing & Representation
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Zero Upfront Fees
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No Transaction Fees
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No Requirement to Pay the Buyer's Agent
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Uncompromised Service at a Fraction of the Cost
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Local Naples, FL Expertise
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Professional Photography
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Virtual Home Staging
Over $54 million in closed transaction volume*
March 2025 – September 2026
31 closed sides — 14 listings, 17 buyer representations
*Sides counted per industry convention; the 4 sales where I handled both sides are counted twice.
Maximize Value, Minimize Costs: My 1% Listing Fee Revolutionizes Naples Real Estate
Ed DiMarco is now a Zillow Showcase Agent!
Showcase listings elevate your property's appeal by leveraging premium, interactive visuals that captivate qualified buyers. According to Zillow's research, properties marketed with Showcase benefit from enhanced online exposure, consistently sell for 2% more, and spend significantly less time on the market, resulting in faster transactions and higher returns.
Showcase Listings are available for select properties. Contact Ed for details.
Ed DiMarco is now a Homes.com Pro Premium Member
As a Homes.com Pro Premium Member, I offer property sellers an unparalleled advantage in today's competitive real estate market. Listings through my premium membership enjoy priority positioning at the very top of Homes.com search results, larger and more visually compelling presentations, and featured placements on high-traffic neighborhood and school pages. Additionally, your property benefits from powerful web retargeting campaigns that keep it consistently visible to interested buyers across thousands of websites, greatly enhancing exposure and buyer engagement.
Furthermore, premium listings generate substantially higher interaction—receiving 564% more favorites, 338% more shares, and reaching 25 times more buyers compared to standard listings. With complimentary Matterport 3D virtual tours included, your home will appeal to a broader audience, driving qualified leads and accelerating sales—premium listings are proven to be 20% more likely to go under contract within the first 10 days. By leveraging these exclusive tools and strategic visibility, your property is positioned to achieve maximum value swiftly and effectively. All of my listings are automatically enrolled in this marketing program.
What Else is Included in the 1% Selling Commission?
Pre-Listing Services
Market Analysis and Pricing Strategy
1. Comprehensive Market Analysis: Detailed study of comparable properties, recent sales, and current market trends.
2. Pricing Strategy: Develop a competitive pricing strategy to maximize your returns while ensuring a quick sale.
Home Staging Consultation
1. Professional Home Staging Advice: Recommendations on how to stage your home to attract potential buyers.
2. Virtual Staging: Utilizing technology to stage empty rooms for online listings virtually.
Pre-Sale Home Inspection
1. Inspection Coordination: Scheduling and overseeing a pre-sale home inspection.
2. Report Review: Discussing the inspection report and advising on necessary repairs or improvements.
Marketing and Advertising
High-Quality Photography and Videography
1. Professional Photoshoot: High-resolution images for listings and marketing materials.
2. Virtual Tour Creation: 360-degree virtual tours to enhance online listings.
Multi-Channel Marketing
1. MLS Listing: Listing your property on the Multiple Listing Service (MLS).
2. Social Media Advertising: Target potential buyers using platforms like Facebook, Instagram, and LinkedIn.
3. Email Marketing: Sending targeted emails to potential buyers and real estate agents.
Print Advertising
1. Brochures and Flyers: High-quality printed materials for open houses and mailings.
Showings and Open Houses
Coordination and Hosting
1. Private Showings: Coordinating and hosting private viewings for potential buyers.
2. Open Houses: Organizing and hosting open houses to attract a broader audience.
Safety Measures
1. Showing Management: Scheduled showings, feedback requested after every visit, and a weekly activity summary for you.
2. Security: Pre-screening of all potential buyers to ensure the safety of your property.
Negotiation and Closing
Offer Management
1. Offer Review: Comprehensive review of all offers received.
2. Negotiation Strategy: Crafting a negotiation strategy to get you the best price and terms.
Contract to Closing
1. Contract Review: Detailed review and explanation of the purchase agreement.
2. Closing Coordination: Liaising with attorneys, lenders, and title companies to ensure a smooth closing process.
Post-Closing Assistance
1. Final Walkthrough: Conducting a final walkthrough to ensure the property is in the agreed-upon condition.
2. Closing Statement Review: Ensuring all financial transactions are accurately recorded.
Additional Services
Relocation Assistance
1. Moving Services: Recommendations for reputable moving companies.
2. Utility Transfer: Assistance with transferring utilities to the new owner.
Post-Sale Support
1. Customer Service: Continued support for any post-sale questions or concerns.
2. Market Updates: Periodic updates on market conditions should you wish to invest in the area again.
By working with me, you're not just getting a real estate agent; you're partnering with a dedicated, life-long professional committed to selling your home efficiently and at the best possible price. My comprehensive suite of services ensures that every aspect of the selling process is handled with expertise and meticulous attention to detail.
Want your number?
*Subject to potential minimum commission requirements. Refer to the Terms & Conditions for specific limitations and further details.
Why a 1% Listing Fee Works in Naples
Why a 1% listing fee works in Naples
On a $1,000,000 sale, a typical 3% listing side is $30,000. Mine is $10,000. That $20,000 stays in your proceeds — and it is not the buyer’s agent’s money, because whether and how much to offer a buyer’s agent is your decision, made with my advice on what is competitive in your price band. (Since the 2024 NAR settlement, sellers are no longer required to offer buyer-agent compensation through the MLS.)
What you keep at 1%
A typical 6% total commission (3% listing side + 3% buyer side) compared with my 1% plus a 2.5% buyer-agent offer that you choose — illustrative only:
• $500,000 sale — typical $30,000 · with me $17,500 · you keep $12,500
• $750,000 — $45,000 · $26,250 · you keep $18,750
• $1,000,000 — $60,000 · $35,000 · you keep $25,000
• $1,500,000 — $90,000 · $52,500 · you keep $37,500
• $2,000,000 — $120,000 · $70,000 · you keep $50,000
• $3,000,000 — $180,000 · $105,000 · you keep $75,000
• $5,000,000 — $300,000 · $175,000 · you keep $125,000
My listing fee is 1% with a $5,000 minimum (the minimum only matters below a $500,000 sale). If your buyer comes unrepresented, my fee is 1.5% for handling both sides. No upfront fees, no transaction or admin fees, and no fee at all if your home does not sell. Real estate commissions are not set by law and are fully negotiable. Figures shown are illustrative examples only, not a quote or guarantee.
Does a lower fee mean a lower price?
The research says no. A Brookings Institution study of listing-commission variation found the effect on sale price negligible, and a Consumer Federation of America review found no consistent relationship between commission rates and home prices. Your buyer never sees my fee. Price, presentation and negotiation set your sale price — and those are the three things I do myself.
How can 1% be full service?
Overhead, not effort. I run a solo practice with no office tower, no franchise fee, no TV budget and no referral platform taking 30% before I meet you. I cap my practice at ten concurrent listings so each one gets the full marketing stack — the same MLS, the same Zillow Showcase and Homes.com Premium placement, the same photographers. You are not paying less for less; you are not paying for someone else’s overhead.
Questions Naples sellers ask about the 1% fee
Do I still have to pay a buyer’s agent commission on top of your 1%? That is your choice now. Since the 2024 NAR settlement, sellers are not required to offer buyer-agent compensation through the MLS. Many Naples sellers still offer 2–3% to keep buyer traffic strong; I will show you what is working in your price band and you decide.
Will I get less for my home because the commission is lower? No — your buyer never sees my fee. Pricing, presentation and negotiation set your sale price, and every listing gets the same MLS and portal reach as any 3% listing.
Are there hidden fees? None. No upfront fees, no transaction fees, no admin fees, no cost if no sale. The fee is 1% with a $5,000 minimum — that is the whole bill.
Are you a discount broker? No. A discount broker cuts the service to cut the fee. I cut the overhead. Every listing gets professional photography, Zillow Showcase, Homes.com Premium placement, full MLS and portal syndication, and me — not an assistant — at every showing and negotiation. The only thing that is smaller is the invoice.
How is this different from a flat-fee MLS service? Flat-fee services list you and disappear. I price, stage, photograph, market, show, negotiate and close — full service. The only thing discounted is the fee.
Is the 1% fee available for luxury homes? Yes — it matters most there. On a $5,000,000 estate the difference versus a 3% listing side is $100,000.
What if my buyer does not have an agent? Then I handle both sides of the transaction — the paperwork, disclosures and coordination a buyer’s agent would normally carry — and my fee is 1.5% instead of 1%. Disclosed up front, always.
Will buyer’s agents avoid showing my home? Buyer agents work for their buyers, and their compensation is negotiated on their side. Homes get shown because they are priced and presented right — and my fee never touches the buyer-side incentive.
Need speed instead of top dollar? Competing cash offers in 24 hours. Want to know what Naples homes are selling for right now? Read my Naples housing market report. Buying too? My 1% buyer representation credits cash back at closing. More about me: Ed DiMarco, MS, MA.