Ed DiMarco, MS, MA — Naples, FL Realtor

I sell residential, luxury, investment and commercial property in Naples first, and throughout Collier and Lee counties — Bonita Springs, Estero, Marco Island, Fort Myers — with Realty Hub, on terms most agents won’t offer: a 1% listing fee with full service and no upfront fees, and buyer representation with part of my commission credited back to you at closing. Every client works with me directly, from the first conversation through closing.

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The numbers

Between March 2025 and September 2026 I closed more than $54 million in transaction volume. Thirty-six closed transactions are listed on my Zillow profile, seventeen of them in the last twelve months, from a $270,000 condo to a $13 million estate. Every review on Google and Zillow is five stars. Kiplinger, USA Today, Bisnow and Yahoo News have quoted me on the Florida market — the quotes are below.

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How I work

Pricing comes from current Collier County data — I publish the numbers weekly on my market stats page and price listings from the same sheet. Marketing is the full stack on every listing: professional photography, video and 3D tour, MLS and portal syndication, Zillow Showcase and Homes.com Premium placement. Negotiation and contract are mine, not an assistant’s. The fee is 1% because I run a solo practice with no office tower, franchise fee or team hand-offs — the overhead is gone, not the work.

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Before Naples

I founded and ran my own brokerage in Tampa Bay, handling residential income property, commercial and luxury sales and property management. After the 2008 crash, assessed values lagged the market and owners were being taxed on prices that no longer existed. I was the first to bring a video camera into Pinellas County Value Adjustment Board hearings — over the objections of the property appraiser’s office — and won reductions for homeowners and businesses. Courts appointed me as receiver in real estate litigation, and investment groups retained me to work out troubled holdings. I bought my first investment property in 2004 and have been an investor ever since, which is why I price like an owner and read a contract like one.

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Credentials, decoded

I hold a Master of Science in Business Management (Leadership and Organizational Effectiveness) and a Master of Arts in Communication (Interpersonal and Organizational), both from the University of South Florida, earned at the same time. The first is why every listing and every offer is underwritten with real numbers. The second is why I return calls. Licensed Florida Realtor with Realty Hub · Zillow Showcase agent · Homes.com Pro Premium member.

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Why 1%

On a $1,000,000 Naples sale, a typical 3% listing side is $30,000. Mine is $10,000, and the $20,000 difference stays in your proceeds. Whether and how much to offer a buyer’s agent is your decision, made with my advice on what is competitive in your price band. See exactly what you keep at 1% → · Buying? See your credit →

Real estate commissions are not set by law and are fully negotiable.

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Work with me

Call or text (239) 228-4222, seven days a week · Ed@NaplesEd.com

Sell at 1% → · Buy with a credit at closing → · Need speed? Competing cash offers in 24 hours →