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  • Writer's pictureEd DiMarco MS, MA

Navigating Commission Rates and Choosing the Right Realtor: How to Get a Realtor to Lower Commission

How to get a realtor to lower commission

In the dynamic real estate world, sellers and buyers are increasingly keen on optimizing their investments and expenditures. A pivotal aspect of this is understanding and negotiating realtor commission rates. This article delves into strategies to encourage realtors to offer more competitive rates, focusing on the advantageous 1% commission rate offered by Naples, Florida-based real estate brokerage.

Understanding the Standard Commission Structure

Typically, real estate commissions range between 5-6% of the home's sale price, traditionally split between the buyer's and seller's agents. This fee covers many services, including market analysis, listing, property marketing, negotiation, and transaction closing.

Strategies to Negotiate Lower Commission Rates

  1. Leverage Market Knowledge: Being well-informed about Naples's current real estate market trends can empower you to negotiate better. Knowledge of average commission rates, property demand, and local market dynamics can be a strong bargaining chip.

  2. Highlight Property Appeal: If your property has unique selling points or high demand, it might be easier to negotiate lower rates. Realtors might be willing to accept a lower commission for properties that are likely to sell quickly or at a high price.

  3. Offer Volume Business: If you're an investor dealing with multiple properties, suggesting the prospect of repeat business can incentivize realtors to offer a lower commission.

  4. Seek Alternative Commission Structures: Some realtors, like, are revolutionizing the industry by offering a significantly lower commission rate of 1%. This model can lead to substantial savings for clients while maintaining high-quality service.

The Advantage: 1% Commission Rate stands out in the Naples real estate market by offering a groundbreaking 1% commission rate. This model reduces the seller's expenses and exemplifies a commitment to providing value-driven services without compromising expertise and quality. Here’s why this rate is a game-changer:

  • Maximized Savings: By charging only 1%, ensures sellers retain more sale proceeds, enhancing their investment returns.

  • Expert Service: Despite the lower commission, the level of service and expertise remains uncompromised, offering clients the best of both worlds.

  • Market Competitiveness: This rate positions as a leader in the market, appealing to a broad spectrum of clients looking for cost-effective yet professional real estate services.


Negotiating lower commission rates with a realtor requires a blend of market knowledge, an understanding of your property’s value, and an awareness of innovative commission structures like the 1% rate offered by As the real estate market evolves, so do the opportunities to maximize value, and choosing a realtor who aligns with your financial and service expectations is crucial.

Frequently Asked Questions (FAQs) about Realtor Commission Negotiation and the 1% Commission Rate

  1. What is the standard realtor commission rate in Naples, Florida? Typically, realtor commissions range from 5-6% of the home's sale price.

  2. How can I negotiate a lower commission rate with a realtor? Leverage your market knowledge, highlight your property's appeal, and consider offering volume business if applicable.

  3. What makes the 1% commission rate offered by unique? This rate significantly lowers the seller's cost while maintaining high-quality service.

  4. Does a lower commission rate affect the quality of real estate services? At, the quality of service remains top-notch, even with a 1% commission rate.

  5. How does a lower commission rate benefit home sellers? It allows sellers to retain more profit from their property sale.

  6. Can I negotiate commission rates for high-value properties? Yes, high-value properties often have more room for commission negotiation.

  7. Is the 1% commission model standard in the real estate market? It's a progressive model and not yet widespread, making a market leader.

  8. Are there any additional fees involved with a 1% commission rate? This depends on the agreement with the realtor; always clarify all fees upfront.

  9. How does the commission split work between buyer's and seller's agents? The total commission is typically split between the buyer's and seller's agents, though the exact split can vary.

  10. Will a lower commission rate impact the marketing of my property? With, marketing quality remains high, irrespective of the lower commission rate.

  11. How can I ensure my realtor is motivated with a lower commission? Choose a realtor like, which prioritizes client satisfaction over commission rates.

  12. What services are included in the 1% commission rate? This typically provides market analysis, listing, marketing, negotiation, and closing support, but specifics should be confirmed with the realtor.

  13. Is it possible to negotiate realtor commissions on commercial properties? Yes, commission rates on commercial properties are often negotiable.

  14. How does the current real estate market influence commission rates? Market conditions like demand and average selling time can impact the willingness of realtors to negotiate commissions.

  15. What should I consider when choosing a realtor with a lower commission rate? Consider their market knowledge, experience, and full range of services.

  16. Can I negotiate commission rates for rental properties? Commission negotiations are more common in sales transactions, but some aspects might be negotiable in rental situations.

  17. Does a lower commission rate affect the closing process? The commission rate should not affect the professionalism and efficiency of the closing process.

  18. How do I approach a realtor to discuss lowering their commission? Be upfront, present your research, and express your interest in a mutually beneficial arrangement.

  19. Are there any legal limitations on commission rate negotiations in Florida? Commission rates are negotiable by law, but it's advisable to be aware of state-specific regulations.

  20. What makes a trustworthy choice for real estate services at a 1% commission rate? Their commitment to high-quality service, market expertise, and client-focused approach make them a reliable option in the Naples real estate market.


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