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  • Writer's pictureEd DiMarco MS, MA

Revolutionizing Naples Real Estate: Championing Fair Commission Rates with a 1% Fee at

Updated: Dec 6, 2023

Low Commission Rates Realtors at 1%

In the prestigious and competitive landscape of Naples, Florida's real estate market, the standard commission rates have long been a topic of contention. Historically, these rates have hovered at a point that many argue is excessively high, creating a financial strain for both sellers and buyers. is committed to transforming this norm by introducing a more equitable commission structure. This article explores why the current commission rates in Naples are unsustainable and how our innovative approach sets a new standard in the industry.

The Status Quo of Commission Rates

Traditionally, real estate commissions in Naples have been set at a standard rate, often ranging between 5% to 6% of the sale price. This rate, split between the buyer's and seller's agents, might not seem unreasonable. However, these percentages translate into substantial amounts in a market where properties can easily reach multimillion-dollar valuations. For a property sold at $2 million, a 6% commission equates to a staggering $120,000.

The Financial Burden on Clients

This traditional commission model places a significant financial burden on clients. Sellers find their profits considerably diminished, while buyers face increased overall costs. This system not only affects individual financial standings but also influences the broader market dynamics. High commission rates can inflate property prices, disrupt market equilibrium, and potentially deter new entrants into the market.'s Vision for Change

Recognizing the need for a shift, has embarked on a mission to redefine commission rates in Naples' real estate market. Our approach is grounded in the belief that fair commission rates can foster a healthier, more dynamic real estate environment. We're advocating for rates that reflect the actual value and effort of real estate transactions without compromising the quality of service.

Our Competitive Commission Model

Our competitive commission model is designed to benefit all parties involved. By offering reduced commission rates, we ensure that sellers retain a significant portion of their sale proceeds while still receiving full-service brokerage expertise. Buyers benefit indirectly as this approach contributes to a more realistically priced market. This model is not about undercutting competition; it's about providing value, transparency, and fairness to our clients.

Impact on the Naples Real Estate Market

The introduction of fairer commission rates by is poised to have a transformative impact on the Naples real estate market. It encourages a more client-centric approach, fosters competition based on service quality rather than commission rates, and aligns with modern consumer expectations of fairness and transparency.


The real estate commission structure in Naples is overdue for change. At, we're not just adjusting numbers but spearheading a movement towards a more equitable real estate landscape. By embracing fair commission rates, we aim to empower our clients, enhance market efficiency, and set a new standard for real estate brokerage in Naples.


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