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Declining Luxury Home Prices in Naples, Florida: A Market in Transition

  • Writer: Ed DiMarco MS, MA
    Ed DiMarco MS, MA
  • Feb 15
  • 2 min read

Updated: Jun 15

Declining Luxury Home Prices in Naples, Florida in 2025

In 2024, Naples, Florida's luxury real estate market saw significant fluctuations in properties priced over $1 million. The median sale price for these homes held steady at $1,800,000 in December, unchanged from the previous year. However, the preceding months showed declines followed by modest gains, indicating a market in transition.


Trends in Naples Luxury Home Prices

The median sale prices for Naples' luxury homes have demonstrated a mix of appreciation and decline over the past several years. While prices increased in Q4 2024, the overall trend throughout the year reflected periodic softening, particularly in Q3, which experienced a year-over-year decline. Comparatively, prices in 2023 fluctuated, with notable downturns in Q4 and Q2, following a peak in Q1 2022. These shifts suggest a market moving away from rapid appreciation and entering a more balanced phase.

Chart of Quarterly Median Sale Price for Naples Luxury Homes ($1M+)
Quarterly Median Sale Price for Naples Luxury Homes ($1M+)

Increased Inventory and Growing Supply

Luxury home inventory in Naples has grown substantially, with the months' inventory supply consistently increasing yearly. By Q4 2024, the supply reached its highest point in recent years, doubling from Q1 2022. This influx of available properties has shifted the market in favor of buyers, leading to longer listing times and price adjustments to attract demand. The contrast between early 2022, when inventory was extremely tight, and the current landscape highlights a significant cooling in the luxury sector.

Chart of Quarterly Inventory Supply for Naples Luxury Homes ($1M+)
Quarterly Inventory Supply for Naples Luxury Homes ($1M+)

Economic Factors Impacting Demand

The luxury market has cooled due to several factors, including rising interest rates and broader economic uncertainties. Higher borrowing costs have made financing multi-million-dollar homes less appealing, prompting some potential buyers to postpone their purchases or negotiate lower prices. Furthermore, changing economic conditions have caused even high-net-worth individuals to be more cautious in their spending.


Market Normalization After Peak Activity

The market appears to be stabilizing after rapid price appreciation and heightened demand. The fluctuations in median sale prices and increased supply suggest a shift towards more balanced conditions, moving away from the seller-dominated environment of previous years. Sellers are now adjusting their pricing expectations to meet current market realities.


Despite these challenges, Naples remains a highly desirable destination for luxury homebuyers. Its pristine beaches, favorable tax environment, and high quality of life continue to attract affluent buyers. Buyers and sellers should stay informed as the market adjusts and work closely with real estate professionals to navigate this evolving landscape.


By: Edward DiMarco

Ed DiMarco, MS, MA, is a luxury, investment, and commercial real estate specialist with decades of experience in Florida’s high-end market. His expertise in navigating shifting market conditions helps buyers and sellers make informed decisions.


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