Will 2025 Be a Good Year to Buy a Home in Naples, Florida?
- Ed DiMarco
- Apr 12
- 6 min read
If you dream of turquoise waters, warm sunshine, and a slice of coastal paradise, Naples, Florida, is likely high on your wishlist. But if you’re considering buying a home or investing in real estate here, the big question is: Is 2025 the right year to make that move?
To answer that, let’s analyze the key data from 2024 and early 2025, compare different types of homes, and look at the latest trends—not just in Naples itself but also in neighboring areas like Fort Myers, Bonita Springs, and Marco Island.
Naples Price Trends: 2024 vs. 2025
In 2024, the Naples real estate market experienced modest price corrections. The average home price across all property types declined by about 3.5% compared to 2023, reflecting the market's adjustment to rising mortgage rates.
However, by the first quarter of 2025, average home prices climbed to $790,000, up from $775,000 in 2024, marking a 1.9% increase that signals renewed market stability. Sellers are holding firm on pricing, while easing interest rates are gradually drawing buyers back into the market.
Naples Housing Market Snapshot
The average home value in Naples as of February 2025 is $574,392, which marks a 5.1% decrease year-over-year, according to Zillow's Home Value Index. Homes typically go pending in 61 days. The median sale price in January 2025 was $568,000, while the median list price reached $699,167 by February. Interestingly, 88.2% of sales were under list price, and only 3.4% were above list, confirming buyers have more negotiating leverage than in previous years. Inventory remains healthy, with over 6,900 homes for sale and nearly 1,500 new listings.
Realtor.com data shows that the median listing home price in February 2025 was $749,900, while homes sold for a median of $700,000, resulting in a 4.46% average discount from asking prices. The sale-to-list price ratio was 95.54%, and the average number of days on the market rose to 72, reflecting a gradual cooling in competition. This shift has officially made Naples a buyer’s market, with more homes available than active buyers.
From Redfin, we see a more high-end look at the market where median sale prices rose to $1.2 million in February 2025—a staggering 43% increase year-over-year. Homes stayed on the market for 81 days, up from 70 days last year, showing slightly slower sales despite rising prices. Only 95 homes were sold in February 2025, down from 103 homes last year, and about 38.5% of listings experienced price drops. Homes sold for approximately 6% below list price, with a sale-to-list ratio of 93.9%.
Market Breakdown by Property Type
Single-family homes remain the priciest, with average values rising from $1,030,000 in 2024 to $1,060,000 by Q1 2025, based on Zillow trends. Their appeal lies in privacy, space, and premium locations near beaches or golf courses.
Condominiums offer a lower-cost entry point, with prices increasing from $540,000 in 2024 to $555,000 in early 2025. Townhouses sit between these two, averaging $685,000 in 2024 and reaching $705,000 in 2025. These segments are all showing consistent, moderate appreciation—highlighting a stable market environment ideal for buyers seeking long-term value.
Naples vs. Nearby Markets: A Regional Comparison
When compared to neighboring cities, Naples continues to command higher prices due to its upscale amenities and waterfront properties. As of Q1 2025, Naples's average price is $790,000, compared to $435,000 in Fort Myers, $600,000 in Bonita Springs, and $775,000 in Marco Island.
While these other cities offer more affordability, they lack the prestige, infrastructure, and coastal luxury that make Naples desirable. Naples also saw steady price appreciation in early 2025, unlike neighboring areas, where values remained flat.
Mortgage Rates: Easing Into Opportunity
By the end of 2024, average 30-year mortgage rates hovered around 7.1%. In March 2025, that rate dropped to approximately 6.5%, a trend that may continue depending on Federal Reserve policy. Lower rates improve affordability and could fuel buyer activity. Acting now allows buyers to capitalize on existing inventory before increased competition potentially pushes prices higher again.
Inventory Trends: Slight Relief for Buyers
After a constrained market in 2024, Naples saw a 6% year-over-year increase in available listings by early 2025. This increase is driven mainly by boomers downsizing and developers completing new condo and townhouse units. Single-family home inventory remains limited, but the expanded selection in other segments provides more choices and negotiating room for buyers.
Resilience in the Face of Hurricanes
In 2024, Hurricanes Helene and Milton tested Florida’s real estate markets. Though Naples experienced some impact, it showed remarkable resilience. In fact, median home prices rose from $544,167 in September 2024 to $600,000 in December, peaking at $825,000 in January 2025 before adjusting to $574,392 in February, according to Zillow data. This price behavior signals strong investor confidence.
However, the threat of hurricanes does influence the cost of homeownership. Florida insurance premiums rose to an average of $10,996 in 2024, with forecasts suggesting a 7% increase in 2025. Buyers should factor this into their budgets, especially when considering older homes or properties in flood-prone areas.
Despite these risks, Naples’ market fundamentals remain robust. Historically, hurricane-impacted markets rebound swiftly, and new construction adhering to updated codes offers better protection and lower insurance rates. This makes buying in 2025 feasible and strategically sound—especially for choosing wisely built homes.
The Everlasting Lifestyle Appeal of Naples, Florida
Numbers aside, Naples continues to attract homebuyers because of its quality of life. It boasts beautiful beaches, cultural venues, fine dining, and a low crime rate. City investments in parks, roadways, and community amenities further add to its charm. Naples remains an elite destination worth the price for retirees, remote workers, or second-home seekers.
Final Verdict: Is 2025 a Good Time to Buy?
Yes, especially compared to the uncertain footing of 2024.
With prices stabilizing, mortgage rates easing, buyer-friendly inventory levels, and Naples’ enduring appeal, 2025 is shaping up to be a very good year to buy. Townhomes and condos offer strong entry points, while single-family homes remain long-term investments. Factor in thoughtful planning and professional advice; this could be your best opportunity in years.
Frequently Asked Questions About Whether It Is a Good Time to Buy in Naples, FL
Is Naples still a seller’s market in 2025?
According to Realtor.com and Redfin data, Naples is considered a buyer’s market as of early 2025. Homes take longer to sell and often close below asking price, giving buyers more leverage.
How much should I budget for homeowners insurance in Naples?
According to statewide data and Zillow-based risk trends, homeowners insurance in Florida averaged $10,996 annually in 2024, with expected increases of about 7% in 2025. Homes in flood zones or with older construction may face higher premiums.
Why are Naples's home prices so much higher than those in nearby cities?
Naples commands a premium due to its luxury waterfront communities, high-end amenities, low crime rate, and lifestyle appeal. Compared to cities like Fort Myers or Bonita Springs, Naples offers more prestige and more substantial long-term appreciation potential.
Are condos or single-family homes a better buy in 2025?
Condos and townhouses are more affordable and great for first-time buyers or investors. Single-family homes, on the other hand, have shown higher appreciation and are ideal for long-term value, especially in premium neighborhoods, as seen in Zillow’s price trend data.
What is the average time on the market for homes in Naples in 2025?
According to Redfin and Realtor.com reports, homes in Naples currently average 72 to 81 days on the market, depending on the property type and pricing.
Are homes selling above or below listing price in Naples?
According to Redfin and Realtor.com, most homes in Naples sell below list price, with sale-to-list price ratios around 93.9% to 95.5%. This is a strong indicator of buyer advantage in current conditions.
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Article By: Ed DiMarco MS, MA
Ed DiMarco is a seasoned real estate professional whose expertise spans luxury rentals, investment properties, and commercial real estate. With deep roots in the Florida market and an academic background in Business Management and Communication, Ed brings analytical insight and personalized strategy to every transaction. Whether renting, buying, or investing in Naples or beyond, Ed is your trusted guide through Florida's evolving real estate landscape.