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  • Writer's pictureEd DiMarco MS, MA

Are Real Estate Commission Rates in Naples, Florida, Too High?

Updated: Jun 6

Are Real Estate Commission Rates in Naples, Florida, Too High?

When selling or buying property in Naples, FL, one crucial factor often comes into play is the commission rate charged by real estate brokers. Traditionally, these fees have hovered around the 6% mark, but is this percentage justified, or are Naples' residents paying too much? This article delves into the intricacies of real estate commission rates, providing a comprehensive analysis backed by recent research.

Understanding Commission Rates: The US and Beyond

Commission rates in real estate are not just numbers pulled out of thin air; they represent the bread and butter of how real estate agents earn their living. However, a closer look at the industry standards and international comparisons raises some critical questions. Research by Delcoure & Miller (2002) indicates that while US rates tend to run 6% or 7%, most industrialized countries have significantly lower brokerage fees. This stark contrast begs the question: Are services in the US, specifically in Naples, FL, much more superior, or are these rates a product of a less competitive environment?

Discount Real Estate Agents in Naples FL

The Competition Conundrum

A competitive market is foundational to the American economy, and real estate should be no exception. Goolsby & Childs (1988) suggest that there is indeed competition among real estate brokerage firms, with variance in commission rates. However, Sirmans & Turnbull's (1997) research complicates this picture, showing that commission rates exhibit counter-cyclical changes, responding to broader market and cost conditions rather than sheer competition alone. This dynamic indicates that while competition exists, it's not the sole driver of commission rates.

Structural Challenges in the Industry

Yavas (2001) points out a pivotal structural issue in the real estate brokerage industry: fixed costs such as license and association fees. These costs contribute to a scenario where competitive commission rates are not the equilibrium outcome, often leading to rates that mirror monopoly pricing rather than competitive pricing. This structural challenge is vital when examining the rates in Naples, FL, as it implies that rates might be artificially high due to industry-wide practices rather than market conditions in the local area.

Broker Influence and Market Dynamics

Real estate brokers undeniably play a significant role in shaping market dynamics. Yavas (1992) highlights that brokers influence search behavior and transaction prices and impact the intensity with which properties are marketed and searched. This influence can lead to commission rates affecting market dynamics like equilibrium prices and search intensities, potentially skewing the market in favor of higher commissions regardless of the service value provided.

Conclusion: A Call for Reflective Assessment

The research paints a complex picture of Naples, FL's real estate commission rate scenario. While the traditional rate hovers around 6% or 7%, comparative and structural analyses suggest that market conditions or the services' value might not fully justify these rates. Instead, they may be more a reflection of industry-wide practices and structural challenges. This analysis should call for homeowners, buyers, and industry professionals in Naples, FL, to reflectively assess the value they receive and the prices they pay, fostering a more transparent, fair, and competitive real estate market.

For a detailed exploration of the research backing this analysis, please refer to the studies by Delcoure & Miller (2002), Goolsby & Childs (1988), Sirmans & Turnbull (1997), and Yavas (1992).

The 1% Commission Model in Naples, Florida

In light of the insights garnered from the comprehensive analysis of real estate commission rates, it's evident that the traditional models do not always align with the dynamics of today's market or the actual value of services rendered. This understanding is the cornerstone of our pioneering 1% commission model, tailored explicitly for Naples, FL, residents and the surrounding areas. Our model is not just a response to the evolving market landscape; it's a commitment to transparency, fairness, and efficiency, ensuring that you receive top-tier real estate services without the burden of inflated costs.

This article is penned by Ed DiMarco, a real estate maven with an extensive background in market analysis and a deep commitment to providing innovative solutions in the real estate sector. Ed's expertise and dedication to fostering a transparent and client-centered approach are a testament to his standing as a trusted advisor in the Naples real estate landscape.


  1. Delcoure, N., & Miller, N. (2002). International Residential Real Estate Brokerage Fees and Implications for the US Brokerage Industry. International Real Estate Review, 5, 12-39.

  2. Goolsby, W., & Childs, B. (1988). Brokerage Firm Competition in Real Estate Commission Rates. Journal of Real Estate Research, 3, 79-85.

  3. Sirmans, C., & Turnbull, G. (1997). Brokerage Pricing under Competition. Journal of Urban Economics, 41, 102-117. DOI: 10.1006/JUEC.1996.1095.

  4. Yavas, A. (2001). Impossibility of a Competitive Equilibrium in the Real Estate Brokerage Industry. Journal of Real Estate Research, 21, 187-200.

  5. Yavas, A. (1992). A Simple Search and Bargaining Model of Real Estate Markets. Real Estate Economics, 20, 533-548. DOI: 10.1111/1540-6229.00595.


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