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  • Writer's pictureEd DiMarco MS, MA

The New Era of Short-Term Rentals in Naples, Florida: Understanding the Latest 2024 Legislation

Updated: Jan 21

The City of Naples, renowned for its stunning beaches, vibrant culture, and affluent lifestyle, has recently undergone a significant legislative transformation concerning short-term rentals. This change represents a pivotal shift from previous restrictions, opening new avenues for property owners and investors in the short-term rental market. This article delves into the nuances of the recent legislation, highlighting the essential aspects of registration and compliance with local tax laws.

Short-Term Rentals in Naples, Florida

Background: The Previous Prohibitions

Historically, the City of Naples had stringent regulations on short-term rentals. These restrictions were primarily aimed at preserving the residential character of neighborhoods, minimizing noise and traffic disruptions, and addressing concerns from long-term residents. As a result, many property owners could not tap into the lucrative short-term rental market prevalent in other Florida cities.

The Legislative Shift

Recent legislative changes have lifted these prohibitions, marking a new era for property owners and investors. This shift aligns Naples with other Florida cities that have embraced the economic potential of short-term rentals. The legislation aims to balance the interests of property owners looking to capitalize on their investments with the quality of life for permanent residents.

Registration Requirements

Under the new legislation, all short-term rental properties in Naples must be registered with the city. This registration process ensures all rental properties meet specific safety and operational standards. Property owners must provide essential details about their rental properties, including location, type of property, and emergency contact information.

Compliance with Local Tax Laws

Another critical aspect of the legislation is mandatory compliance with local tax laws. Property owners are required to collect and remit taxes associated with short-term rentals. These include the Collier County Tourist Development Tax and applicable state sales taxes. Ensuring compliance with these tax obligations is crucial for property owners to avoid penalties and fines.

Impact on the Naples Real Estate Market

Lifting short-term rental prohibitions in Naples is expected to impact the local real estate market significantly. It opens up opportunities for increased property investments, as more individuals and companies may consider purchasing properties for short-term rentals. Additionally, existing property owners can explore new revenue streams by converting their properties into vacation rentals.

Future Outlook

Property owners and investors must stay informed about further developments or regulatory adjustments as the City of Naples adapts to this legislative change. The city might introduce additional regulations to ensure that the growth of short-term rentals does not adversely affect the community's character.


The recent legislation in Naples represents a progressive step towards embracing the economic benefits of the short-term rental market while attempting to maintain the city's unique charm and residential quality. This legislative change offers new opportunities for real estate professionals, investors, and property owners but also calls for a thorough understanding of registration and tax compliance requirements. As Naples embarks on this new journey, the real estate landscape in this cherished Florida city is poised for an exciting transformation.


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