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  • Writer's pictureEd DiMarco MS, MA

The New Era of Short-Term Rentals in Naples, Florida: Understanding the Latest 2024 Legislation

Updated: Apr 19

The City of Naples, renowned for its stunning beaches, vibrant culture, and affluent lifestyle, has recently undergone a significant legislative transformation concerning short-term rentals. This change represents a pivotal shift from previous restrictions, opening new avenues for property owners and investors in the short-term rental market. This article delves into the nuances of the recent legislation, highlighting the essential aspects of registration and compliance with local tax laws.

Short-Term Rentals in Naples, Florida

Background: The Previous Prohibitions

Historically, the City of Naples had stringent regulations on short-term rentals. These restrictions were primarily aimed at preserving the residential character of neighborhoods, minimizing noise and traffic disruptions, and addressing concerns from long-term residents. As a result, many property owners could not tap into the lucrative short-term rental market prevalent in other Florida cities.

The Legislative Shift

Recent legislative changes have lifted these prohibitions, marking a new era for property owners and investors. This shift aligns Naples with other Florida cities that have embraced the economic potential of short-term rentals. The legislation aims to balance the interests of property owners looking to capitalize on their investments with the quality of life for permanent residents.

Registration Requirements

In Collier County, property owners who offer short-term vacation rentals are required to register their properties under Ordinance No. 2021-45, effective January 3, 2022. This ordinance aims to maintain up-to-date information on short-term rentals, ensure these properties are managed appropriately, and adhere to standards that safeguard residents' and visitors' health, safety, and welfare.

Areas Required to Register:

All short-term vacation rentals located in unincorporated areas of Collier County must comply with this registration requirement. If you own a property that is rented out more than three times per year for periods of less than 30 days—or once per calendar month—you must register each property. This includes habitable spaces like rooms, apartments, or other living quarters within residential buildings like condos, single-family homes, or multi-family dwellings.

Exemptions from Registration for the City of Naples:

Properties situated within the City of Naples, City of Marco Island, and Everglades City are exempt from this ordinance. Additionally, if the rental property is leased for longer durations—precisely 30 days or one calendar month or more—or to the same renters for three months, registration is not necessary. Properties exempt under F.S. Ch. 212 or owners not required to register with the Florida Department of Business and Professional Regulation (DBPR) as defined by F.S. Ch. 509 are also exempt from this ordinance. Moreover, guest houses may not be leased or rented as per LDC section 5.03.03.

Verification Process:

Property owners unsure of whether their property lies within the jurisdiction requiring registration should refer to the Trim Notices available on the Collier County Property Appraiser website for clarification.

This registration process is part of Collier County’s efforts to manage short-term rentals effectively and ensure compliance with local laws and regulations, fostering a welcoming community for tourists while respecting the rights and concerns of residents. If you are a property owner in this area and have questions about your need to register, don't hesitate to contact the appropriate county office for more details.

Compliance with Local Tax Laws

Another critical aspect of the legislation is mandatory compliance with local tax laws. Property owners are required to collect and remit taxes associated with short-term rentals, including the Collier County Tourist Development Tax and applicable state sales taxes. Ensuring compliance with these tax obligations is crucial for property owners to avoid penalties and fines.

Impact on the Naples Real Estate Market

Lifting short-term rental prohibitions in Naples is expected to significantly impact the local real estate market. It opens up opportunities for increased property investments, as more individuals and companies may consider purchasing properties for short-term rentals. Additionally, existing property owners can explore new revenue streams by converting their properties into vacation rentals.

Future Outlook

Property owners and investors must stay informed about further developments or regulatory adjustments as the City of Naples adapts to this legislative change. The city might introduce additional regulations to ensure that the growth of short-term rentals does not adversely affect the community's character.


The recent legislation in Naples represents a progressive step towards embracing the economic benefits of the short-term rental market while attempting to maintain the city's unique charm and residential quality. This legislative change offers new opportunities for real estate professionals, investors, and property owners but also calls for a thorough understanding of registration and tax compliance requirements. As Naples embarks on this new journey, the real estate landscape in this cherished Florida city is poised for an exciting transformation.



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