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  • Writer's pictureEd DiMarco MS, MA

Save on Selling Costs in Naples, Florida: 5 Low-Commission Realtor Myths Debunked!

Updated: May 8

Save on Selling Costs in Naples, Florida

The real estate market in Florida is bustling, and with it comes various myths about low-commission (low-com) realtors. Many sellers are curious about the prospect of saving on commission but are often hesitant due to misconceptions surrounding discount real estate services. Let's debunk five common myths and reveal how to save money without compromising service.

Myth 1: Lower Commission Means Lower Service Quality

The Reality: One of the most pervasive myths is that a lower commission equals inferior service. This couldn't be further from the truth. Many low-commission realtors in Florida, including myself, provide full-service offerings comparable to, if not exceeding, those of higher-priced competitors. We leverage technology, efficiency, and market expertise to deliver top-notch services at a fraction of the cost.

Myth 2: Discount, Real Estate Agents, Lack Market Knowledge

The Reality: The assumption that low-commission agents aren't as knowledgeable about the Florida real estate market is misleading. Many discount realtors have years of experience and a deep understanding of local market trends. Their decision to offer lower commissions is a business model choice, not a reflection of their expertise or market savvy.

Myth 3: It's Hard to Find a Reputable Low-Com Realtor in Naples

The Reality: Finding a reputable low-commission realtor in Florida is not as challenging as it seems. Many established agents have embraced this model due to consumer demand for more affordable options. A quick online search or referrals from friends and family can lead you to well-respected agents with solid track records.

Myth 4: You Won't Get the Best Price for Your Property

The Reality: Another common misconception is that low-commission realtors can't fetch the best market price. The truth is that the sale price of your property depends more on market conditions and the agent's negotiation skills than on their commission rate. Skilled low-com agents are adept at pricing strategies and negotiations, ensuring you get the best possible deal.

Myth 5: Discount Realtors Offer Limited Marketing for Your Property

The Reality: There's a myth that low-com agents skimp on marketing efforts. In reality, many discount realtors offer comprehensive marketing plans, including listings on significant platforms, social media marketing, professional photography, and virtual tours. They utilize the same marketing tools and platforms as higher-commission agents to maximize your property's exposure.


Unmasking these myths reveals the truth about Florida's low-commission realtors: you can save on selling costs without sacrificing quality, expertise, or service. As the real estate landscape evolves, more sellers turn to affordable options that offer value, professionalism, and effective results.

Embrace the possibility of saving on commission while enjoying full-service real estate expertise. Whether selling a property in bustling Miami or a quiet beachside home, choosing a low-commission realtor could be your key to a successful and cost-effective sale.

Understanding the realities of low-commission real estate services is crucial for anyone looking to sell in Florida. For those in Naples and surrounding areas, my 1% commission model is a testament to this understanding. It combines the best of both worlds – substantial commission cost savings and uncompromised, full-service real estate expertise. Whether selling a cozy condo or a luxurious waterfront property, my model ensures you get top-tier service while keeping more money in your pocket. Let's navigate the Florida real estate market together, where affordability meets excellence.

Ed DiMarco, a seasoned real estate professional in Florida, presents this article, which specializes in providing high-quality services at low commission rates. Ed's commitment to debunking myths and offering transparent, value-driven services positions him as a go-to expert for anyone looking to sell property in Florida efficiently and affordably.


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