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  • Writer's pictureEd DiMarco MS, MA

Navigating Real Estate Commission Rates in Naples, Florida

Updated: Mar 13

Real estate commission rates in Naples, Florida, are a crucial consideration for sellers in the area.

Real Estate Commission Rates in Naples, Florida

Here's a detailed overview of common questions about Naples, Florida, and commission rates.

What Are the Typical Real Estate Commission Rates in Naples, Florida?

In Naples, as in the broader Florida market, the average total real estate commission is around 5.37%, according to Florida Trend. This is typically divided between the listing agent (around 2.82%) and the buyer's agent (approximately 2.55%). However, these rates can vary depending on the specific circumstances of the sale, including the property's location within Naples, its condition, and the terms set by the involved brokerage.

Who Bears the Cost of Realtor Fees in Naples Real Estate Transactions?

In Naples, the norm is for the seller to cover the commission for both the listing and buyer's agents. This amount is deducted from the sale proceeds at closing, so no upfront payment is required from the seller. This practice aligns with the general real estate transaction norms in Florida.

Is It Possible to Negotiate Commission Rates in Naples?

Yes, commission rates in Naples are open to negotiation. Factors such as the property's value, the current real estate market conditions in Naples, and the seller's unique situation can influence an agent's fee flexibility. For instance, properties in high-demand areas or those expected to sell quickly may present more room for negotiation.

The Current Trends Influencing Commission Rates in Naples?

Like those in the wider Florida region, Naples' real estate market dynamics can impact commission rates. In seller markets with high demand and low inventory, there may be more opportunities to negotiate lower commissions. However, the specifics can vary based on the Naples neighborhood and the type of property involved.

How Can Sellers in Naples Save on Realtor Fees?

Sellers in Naples can consider several approaches to reduce realtor fees:

  1. Negotiating with traditional real estate agents: There may be room to negotiate lower commission rates depending on the property and market conditions.

  2. Utilizing discount real estate brokerages: Some brokerages in Naples offer services at reduced commission rates or for a flat fee.

  3. Opting to sell without a realtor: While this approach saves on the listing agent's commission, it requires the seller to manage all aspects of the sale process independently.


Understanding and effectively navigating real estate commissions in Naples is crucial for sellers aiming for a cost-effective sale. By being aware of the average rates, negotiation possibilities, and options for saving on fees, sellers can make informed decisions that align with their financial goals in the Naples real estate market.

As we've explored the landscape of real estate commissions in Naples and the surrounding areas, it's clear that understanding and negotiating these fees can significantly impact the cost-effectiveness of your real estate transactions. In this context, I am proud to offer a revolutionary 1% commission model tailored explicitly for sellers in Naples and its neighboring regions.

This model is designed to provide all the essential services you'd expect from a traditional real estate transaction but at a fraction of the usual cost. By choosing this 1% commission structure, you stand to save thousands of dollars while still receiving expert guidance and support throughout the selling process. This innovative approach aligns with the current trends and possibilities for saving on realtor fees discussed in this article. It underscores a commitment to providing value and affordability to my clients in the Naples real estate market.

Real Estate Commission FAQs for Naples, Florida

1. What is Naples, Florida's average real estate commission rate?

The total real estate commission in Naples typically aligns with the Florida average of around 5.37%, including both the listing agent's and buyer's agent's commissions.

2. Who usually pays the real estate commission in Naples?

In Naples, as in most of Florida, the seller typically pays the real estate commission for both the listing and buyer's agents from the sale proceeds at closing.

3. Can real estate commission rates be negotiated in Naples?

Yes, commission rates in Naples are negotiable and can vary based on property value, market conditions, and the agent's willingness to adjust their fees.

4. Are there ways to save on realtor fees in Naples?

Sellers can save on realtor fees by negotiating with traditional agents, using discount real estate brokerages, or selling the property without a realtor.

5. Is it common for one agent to represent both the buyer and seller in Naples?

While possible, dual agency is less common. Typically, sellers and buyers have their own agents in Naples to represent each party's interests fully.

6. How does the seller's market impact commission rates in Naples?

In a seller's market with high demand and low inventory, sellers might have more leverage to negotiate lower commission rates with agents.

7. What services are included in a realtor's commission in Naples?

Realtor services generally include listing the property, marketing, conducting showings, negotiating with buyers, and managing the closing process.

8. How does the commission split between the listing and buyer's agents?

The total commission is typically split between the listing agent and the buyer's agent, each receiving a portion of the agreed-upon percentage.

9. Do commission rates vary based on the property type in Naples?

Yes, commission rates can vary depending on the type of property, its location, and the specific market conditions in that area of Naples.

10. Are there any additional costs to sellers besides the commission?

Sellers may also need to cover repairs, mortgage payoff amounts, and closing costs, separate from the realtor commission.

11. How do market trends in Naples affect realtor commissions?

Market trends, such as fluctuations in housing inventory and buyer demand, can influence commission rates and the willingness of agents to negotiate their fees.

12. What factors influence a realtor’s decision to negotiate commission?

Factors can include the property's value, expected ease of sale, the seller’s circumstances, and Naples's current housing market conditions.

13. How are realtor commissions typically calculated?

Commissions are usually calculated as a percentage of the property's final sale price.

14. What is the role of a buyer’s agent in a real estate transaction?

A buyer’s agent represents the buyer's interests, helping them find a property, negotiate the purchase price, and navigate the buying process.

15. Can a seller refuse to pay a buyer's agent commission?

While the seller typically pays the buyer's agent commission, any aspect of the commission can be negotiated in the sale agreement.

16. Are discount real estate brokerages effective in Naples?

Discount brokerages can effectively save on commission fees, offering reduced rates for similar services traditional agents provide.

17. What should sellers in Naples consider when choosing a real estate agent?

Sellers should consider the agent’s experience, knowledge of the Naples market, marketing strategy, and the commission rate they offer.

18. How does a realtor’s experience level impact their commission rate?

More experienced realtors might charge higher rates due to their expertise and track record, but they may also bring added value to the transaction.

19. Are there legal regulations on real estate commissions in Naples?

While there are no fixed legal standards for commissions, they must comply with real estate laws and regulations in Florida, including fair competition laws.

20. How important is the realtor's marketing strategy in selling a home in Naples?

A comprehensive marketing strategy is crucial in Naples, as it can significantly impact the sale price and time on the market, justifying the commission paid to the realtor.


This comprehensive guide to real estate commissions in Naples, Florida, is brought to you by Edward DiMarco, a seasoned real estate agent and Realtor® based in Naples. With extensive experience and a deep understanding of the local market, Ed specializes in real estate investing and offers innovative solutions like the 1% commission model to clients in Naples and surrounding areas. Leveraging expertise in online marketing and an unwavering commitment to client satisfaction, Ed ensures that every real estate transaction is handled with professionalism and a focus on maximizing value for clients.


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