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  • Writer's pictureEd DiMarco MS, MA

How to Navigate the Collier County Housing Market: Tips for Buyers and Sellers

Navigate the Collier County Housing Market 2024

In the dynamic landscape of Collier County's real estate market, buyers and sellers must adapt their strategies to maximize their opportunities. With fluctuating inventory levels, changing sales volumes, and price adjustments, leveraging current market data to inform decision-making is crucial. This guide offers practical advice, supported by the latest data, to help you navigate the complexities of the Collier County housing market.

Tips for Buyers

1. Understand Market Trends: 

As of March 2024, Collier County's housing market has shown an increase in active inventory by 52.9% compared to the previous year, with a total of 3,046 active listings. This surge in available properties suggests that buyers have more options, which can potentially drive down overall competition and prices in some segments.

2. Analyze Price Trajectories: 

The median sale price in March 2024 was $835,000, reflecting a modest 1.7% increase from the previous year. While this growth rate is slower than the national average, it indicates a relatively stable market that might favor buyers looking for value. However, the average sale price jumped by 18.2%, suggesting that high-end properties significantly push up average values.

3. Leverage Increased Inventory: 

With a 61.2% increase in months supply of inventory, rising from 4.9 months to 7.9 months year-over-year, buyers are less likely to face bidding wars and can negotiate more aggressively. Use this increased leverage to negotiate better terms, particularly in areas with growing inventories.

4. Be Ready to Act: 

The best properties still move fast despite a slower market. Prepare your financing in advance and be ready to make quick decisions when the right opportunity arises. Ensure you have pre-approval for a mortgage to make your offer more appealing to sellers.

Tips for Sellers

1. Price Competitively: 

Given the increase in active listings and the longer median time to sale, which now stands at 106 days (up by 24.7% YOY), pricing your property competitively is crucial. Analyze the prices of recently sold homes in your area and consider your home's unique features and market position to set a realistic price.

2. Improve Your Home's Appeal: 

In a market with rising inventory, your property's visual appeal and condition can significantly influence its desirability and selling price. Consider making cost-effective upgrades or staging your home to attract more buyers and potentially increase its sale price.

3. Utilize Effective Marketing Strategies: 

Effective marketing has never been more critical with the median percent of the original list price received at sale dropping to 93.3%. High-quality photos, virtual tours, and accurate, compelling property descriptions can help your listing stand out.

4. Be Patient and Flexible: 

Patience will be your ally with homes taking longer to sell. Be flexible in negotiations and responsive to buyer concerns to facilitate a smoother transaction process.


Navigating the Collier County housing market requires a strategic approach informed by the latest market data. Buyers should capitalize on the increased inventory and slower price growth to find valuable deals. At the same time, sellers must adjust their expectations and marketing strategies to align with a market leaning more toward buyers. By staying informed and adaptable, both buyers and sellers can successfully achieve their real estate goals in Collier County.



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