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  • Writer's pictureEd DiMarco MS, MA

Exploring Rental Market Trends in Collier County

April 2024 Exploring Rental Market Trends in Collier County

As Collier County continues to evolve, its rental market shows significant trends crucial for renters, landlords, and investors to understand. This detailed analysis leans heavily on data from the Zillow Observed Rent Index (ZORI), providing a focused perspective on the fluctuations in rent prices over recent years and their implications on the current market dynamics.

Rental Price Trends According to ZORI

ZORI's comprehensive data highlights how rental prices in Collier County have escalated over the past years, with notable increases, particularly in 2021 and 2022. Here’s an overview of the latest developments:

  • 2024 Snapshot: In January 2024, the median rent for all housing types was recorded at $3,034, slightly decreasing to $3,008 by February. This follows a trend from 2023 where the median rent hovered around $2,872 in July, indicating a modest 6% increase from the previous year.

  • Year-over-Year Analysis: The year 2021 marked a turning point with a 21% increase in median rents, peaking significantly in subsequent years. By 2022, the overall median rent achieved a 27% year-over-year growth, demonstrating a tight market with escalating demand.

Market Dynamics and Inventory Trends

As the 'hotness' of the market adjusts, Collier County has seen an increase in rental inventory. This has introduced more options for renters but created a competitive environment for property listings. Key indicators from early 2024 reflect:

  • Days on Market: The median days on market for rentals has decreased, suggesting that properties are moving faster than in previous years, which is indicative of a sustained interest in the local rental market despite fluctuating prices.

  • Monthly Changes: The early months of 2024 witnessed minor declines in rent, potentially signaling a normalization phase following years of sharp increases. This could offer a pause for renters after the steep climbs observed during the pandemic recovery phase.

Historical Rent Increases

The ZORI data from previous years paints a vivid picture of the rental market's evolution:

  • 2017-2023 Trends: Starting from 2017, rents steadily increased, with significant jumps noted during 2021 and 2022. For instance, two-bedroom apartments escalated from an average of $1,440 in July 2017 to $2,715 in July 2022.

  • Comparative Analysis: Each year's July data shows progressive increases, with peaks mainly during the economic rebounds post-2020. These spikes reflect broader economic trends impacting rental markets nationwide.

Strategic Insights for Market Participants

For Renters: The potential stabilization in 2024 might mean more stable rental prices. It’s an excellent time to explore lease negotiations or find new rental opportunities before any new fluctuations.

For Landlords: To stay competitive, landlords may need to adjust rental prices or enhance property amenities. Keeping abreast of market trends will help strategize for higher occupancy rates and optimal rental pricing.

For Investors: The historical data underscores a strong rental market with robust growth in rental yields. Investors should consider these trends for long-term strategies, especially in preparing for market corrections or further economic shifts.


Despite recent signs of stabilization, the Collier County rental market remains a vibrant field of opportunities. By understanding these ZORI-based trends, stakeholders can better navigate the complexities of renting, leasing or investing in real estate. Keeping informed with updated market data is essential to making well-rounded decisions that align with financial goals and market conditions.



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