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  • Writer's pictureEd DiMarco MS, MA

Detailed Naples, FL Real Estate Market Forecast: April 2024

infograph For April 2024 Naples Real Estate Market

Signs of a Slowing Housing Market in the Naples Area

The Naples - Immokalee - Marco Island MSA real estate market has shown several signs of slowing down, as reflected by recent data from the Florida Association of Realtors. Analyzing the figures from February 2024 compared to the same month last year, it's evident that the dynamics of the housing market are shifting. Below, we delve into these indicators and what they could mean for the region's potential buyers, sellers, and investors.

Closed Sales: A Decline in Activity

The number of closed sales in February 2024 was 362, showing a 7.2% decrease from 390 in February 2023. This downward trend in closed sales suggests a cooling market where buyer interest may be waning, or financing conditions are becoming less favorable.

March 2024 Sold Listings For Naples FL

Cash Sales: A Minor Increase but Larger Market Share

Interestingly, cash sales slightly increased from 206 in February 2023 to 209 in February 2024. However, the proportion of cash sales relative to closed sales has risen significantly, from 52.8% to 57.7%. This shift indicates a more competitive environment for buyers relying on financing, as cash buyers often have the advantage in bidding scenarios.

Median Sale Price: Rising Despite Fewer Sales

The median sale price for single-family homes increased substantially by 14.8%, from $775,000 in February 2023 to $890,000 in February 2024. This rise in prices amidst slowing sales volume can suggest that although fewer homes are being sold, those that do are fetching higher prices, likely due to limited inventory in desirable locations.

Average Sale Price: Stagnation Suggests a Top-Out

The average sale price has barely moved, showing a meager 0.1% increase from $1,471,692 to $1,472,534 over the past year. This stagnation in average prices, combined with rising median prices, points to a top-heavy market where the higher end continues to thrive while the broader market struggles.

Dollar Volume: A Reflection of Decreased Overall Market Movement

The total dollar volume of sales has decreased by 7.1%, from $574 million in February 2023 to $533.1 million in February 2024. This decline is another clear indicator of a slowing market, with fewer transactions contributing to the economic turnover in real estate.

total dollar volume of sales in Naples Florida April 2024

Median Time to Contract and Sale: Increasing Indicators of Slower Turnover

The median time to contract has increased significantly by 32.7%, from 55 days last year to 73 days. Similarly, the median time to sale has also increased by 12.8%, from 94 days to 106 days. These increases mean properties are staying on the market longer, which typically suggests a buyer’s market where buyers take longer to commit to purchases, and sellers may need to adjust expectations.

New Listings and Inventory: A Surge Indicative of Market Hesitance

New listings have jumped 32.2% year over year, from 627 to 829, and active inventory has surged by 54.1%, from 1,941 to 2,992 units. This large increase in available properties could be due to sellers rushing to cash out at peak prices or a buildup of unsold inventory.

Pending Sales and Inventory: Decreased Momentum

Pending sales have decreased by 4.5%, and pending inventory is down by 17.6% compared to last year. These figures suggest that fewer deals are being made and fewer buyers are entering the market, leading to less future closed sales.

Months Supply of Inventory: A Longer Horizon

The months' supply of inventory has increased significantly by 67.4%, from 4.6 months last year to 7.7 months. This indicates that selling through the existing inventory at the current sales rate would take longer, reinforcing the signs of a slowing market.

Naples FL Total Inventory of Homes over 5 years


The Naples area housing market is showing undeniable signs of slowing down. This cooling trend is characterized by decreased sales activity, increased inventory, and longer sales times. Potential buyers may find more room to negotiate, while sellers might need to adjust their expectations or improve their properties to attract offers. Investors should tread cautiously, paying close attention to these shifts to optimize their strategies in a transforming market.

1. What does a 7.2% decrease in closed sales indicate about the Naples housing market?

This decrease suggests a cooling market where there may be reduced buyer interest or more challenging financing conditions, reflecting a potential shift towards a buyer's market.

2. Why is the proportion of cash sales significant?

The increase in the proportion of cash sales to 57.7% indicates a competitive market environment, where cash buyers possibly have an advantage over those requiring financing, potentially speeding up transactions for some while excluding others.

3. How does the rise in median sale price affect the market?

Despite fewer transactions, the increase in median sale prices to $890,000 suggests that homes in desirable areas are still fetching higher prices, likely due to sustained demand in premium segments or limited inventory.

4. What does stagnation in the average sale price signify?

When the average sale price shows little to no growth, it suggests that while the top end of the market may still be performing well, the broader market could be reaching a price ceiling, indicating a balance between buyer willingness and seller expectations.

5. How does a decrease in dollar volume impact the real estate market?

A decline in the total dollar volume of sales signifies less economic activity in the real estate market, potentially leading to fewer investments and a cautious approach from both buyers and sellers.

6. What does an increase in the median time to contract imply?

An increased median time to contract, now at 73 days, suggests properties are taking longer to move from listing to under contract status, indicating buyers are taking more time to make purchasing decisions.

7. Why are properties taking longer to sell?

The extended median time to sale, now 106 days, typically indicates less urgency in the market, with buyers less willing to close quickly, which can pressure sellers to adjust prices or terms.

8. What is the significance of the surge in new listings?

A significant increase in new listings suggests that more sellers are entering the market, possibly to capitalize on high prices or due to concerns about future market conditions, which could lead to increased inventory and more options for buyers.

9. How does increased active inventory affect the market?

The rise in active inventory indicates more available properties, which can shift the market towards buyers by creating more choices and potentially driving down prices due to higher competition among sellers.

10. What does a decrease in pending sales indicate?

A decrease in pending sales suggests that fewer buyers are committing to purchases, which can be an early indicator of declining buyer interest or a sign of a broader economic slowdown affecting the market.

11. Why is pending inventory decreasing?

The decrease in pending inventory, down 17.6%, indicates that fewer transactions are awaiting closure, suggesting either quicker closing processes or, more likely, fewer deals being struck, pointing towards a cooling market.

12. What does an increase in months' supply of inventory mean?

The rise to 7.7 months' supply of inventory means that it would take longer to sell all listed homes at the current sales pace without new listings, reflecting decreased demand and a potential shift towards a buyer's market.

13. How do cash sales impact market dynamics?

The slight increase in cash sales and their growing share of the market suggest that buyers who can purchase without financing have an edge, which can speed up transactions for them but may complicate access for others reliant on mortgages.

14. What are the broader implications of a cooling market for buyers?

Buyers might find more negotiating power and a broader selection of homes, potentially at better prices, as sellers adjust to slower market conditions and increased competition.

15. How should sellers respond to the current market conditions?

Sellers might need to adjust their expectations, either by lowering prices, improving property conditions, or being more flexible with negotiation terms to attract offers in a market that is becoming increasingly favorable to buyers.



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