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  • Writer's pictureEd DiMarco MS, MA

Understanding Real Estate Fees: Why 1% Commission Makes Sense

Updated: 3 hours ago

Understanding Real Estate Fees

Commission fees play a pivotal role in the intricate world of real estate transactions. Traditional commission structures, ranging from 5% to 6%, have long been accepted as industry standards. However, with the evolving market dynamics, especially in high-value areas like Naples, the concept of a 1% commission model is innovative and increasingly sensible. This article delves into the nuances of real estate fees and articulates why a 1% commission rate, championed by, is a logical and beneficial approach in today's market.

The Traditional Commission Structure: A Closer Look

  1. Standard Rates: Typically, real estate agents charge a 5-6% commission on the sale price, which is split between the buyer’s and seller’s agents. This fee covers various services, including listing, marketing, negotiating, and closing transactions.

  2. Financial Implications for Sellers: In high-value markets like Naples, these percentages can translate into significant sums, affecting the seller’s net proceeds from the sale.

Rethinking Commission: The 1% Model

  1. Cost-Effectiveness: A 1% commission drastically reduces the seller's cost, making it a financially savvy choice. This fee reduction can lead to considerable savings in a market with substantial property values.

  2. Market Competitiveness: Lower commission rates can result in more competitively priced properties, benefiting buyers and sellers. It creates a more dynamic market with quicker sales and potentially higher volumes of transactions.

Benefits of the 1% Commission Model

  1. Increased Seller Returns: Reducing the commission to 1% enhances the seller's profit margins, making selling property more lucrative.

  2. Affordability for Buyers: Buyers benefit indirectly as well. Properties can be priced more realistically without inflated costs to cover high commissions, making real estate more accessible.

  3. Encouraging Market Participation: Lower transaction costs can encourage more homeowners to list their properties, thereby increasing market inventory and options for buyers.

Addressing Service Quality Concerns

  1. Maintaining High Standards: Contrary to concerns, a 1% commission does not mean a compromise in service quality. At, efficiency and technology integration enable the maintenance of high service standards despite lower fees.

  2. Focus on Client Satisfaction: The emphasis shifts from commission rates to client satisfaction and service quality, aligning agent interests more closely with their clients' interests.

The Ripple Effect in the Naples Market

  1. Stimulating Investment: The 1% model can attract more investors to the Naples market, looking to capitalize on lower transaction costs.

  2. Adapting to Market Needs: This model reflects a deeper understanding of the current market needs and trends, positioning Naples as a forward-thinking real estate market.


The 1% commission model introduced by makes perfect sense in the modern real estate landscape, particularly in high-value markets. It represents a shift towards cost-effectiveness, market efficiency, and client-centered service. This approach benefits individual clients and contributes positively to the broader dynamics of the real estate market in Naples.


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