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  • Writer's pictureEd DiMarco MS, MA

Naples, Florida Real Estate Market 2023: Trends, Growth, and Investment Opportunities

This post delves into the Naples, Florida, real estate market in 2023, highlighting increased sales despite low inventory, consistent growth, rising home values, favorable investment opportunities for landlords, county-wide trends, and the impact of natural disasters and the COVID-19 pandemic.


The real estate market in Naples, Florida, has shown notable trends and dynamics in 2023. Despite facing challenges such as low inventory and rising property insurance costs, Naples continues to attract buyers, demonstrating the market's resilience and allure. The following summarizes the key highlights:

  1. Increased Sales Despite Low Inventory: In March 2023, the Naples Area Board of REALTORS® reported that closed sales in Naples during the first quarter exceeded those of the first quarter of 2019. This increase in sales is notable, especially considering that inventory levels in 2019 were almost three times higher.

  2. Growth and Development in Naples Real Estate: Naples' real estate market has continued to grow, maintaining its trajectory from previous years. A strong economy has attracted international buyers, resulting in a seller's market characterized by low inventory and high demand, pushing prices upward. This trend is expected to persist, making it a suitable time for sellers to list their properties.

  3. Rising Home Values and Seller’s Market: The demand for real estate in Naples remains higher than the available homes for sale. Sellers will likely receive top dollar for their properties, often receiving multiple offers above the asking price. This dynamic has been prevalent, establishing Naples as a seller’s market.

  4. Favorable Investment Opportunities for Landlords: The high demand for rental properties in Naples makes it a profitable market for landlords. The rental market is growing due to an increase in people moving to Naples for job opportunities and a desirable lifestyle, leading to higher rental prices and a profitable investment environment for landlords.

  5. Trends in Collier County and Impact of Natural Disasters: Similar real estate patterns are observed throughout Collier County, with a thriving housing market driven by relocation and a rise in median home prices. However, natural disasters like Hurricane Ian in 2022 have impacted the market, causing property damage and fewer properties for sale, contributing to ongoing supply and demand challenges.

  6. COVID-19 Pandemic Impact: The COVID-19 pandemic initially slowed market activity in Naples, but as the pandemic progressed, the area became a refuge for those escaping densely populated regions. This led to increased demand for homes, but supply could not keep up due to construction interruptions and manufacturing delays, shaping the current seller's market.


In conclusion, the Naples real estate market 2023 presents a mix of opportunities and challenges. While it remains an attractive destination for living and investing, the low inventory and high demand have created a competitive market environment, especially for buyers. Despite natural disasters and global events like the COVID-19 pandemic, the market's resilience underlines its stability and potential for long-term growth.


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